aganovich or about this

u nasty magazinu anca macavei je napisala svoj osvrt na paris fashion week. izdvojila je pojedina imena: yamamota, rei kawakubo, yang li… i brand aganovich. sve pobrojane je nazvala osetljivim dušama… ja bih dodala, da ono što je gaudi radio u arhitekturi  oni rade u modi. kako je to dobrodošlo… taj izlazak iz zadate forme.

iza firme aganovich  stoje nana aganovich i brooke taylor (poslovni i životni partneri). o da, nana aganovich je aganović, potiče odavde. rođena je u beogradu, potom živela u danskoj, pa na central saint martin’s school of art & design london se obrazovala i evo sada i pariz i ostatak sveta je njen. onaj hrabriji i manje ukalupljen deo sveta, of course.

kod diane pernet

diane i nana

a kako su se upoznali nana i brooke?  poklonila mu je marinetijevu knjigu! na njihovom sajtu stoji da je nana dizajner, a brook narator. brooke je pisac, diplomirani filozof. on smišlja priče, a nana ih pretvara u kreacije.

nana: i studied an ma in fashion at central saint martin’s but i actually hated it. it was like a pocket philosophy. then after we fell in love we knew we wanted to work together. fashion was the connecting factor.

brooke:  personally, we are very into dressing. we love clothes. when we dress, we actually get treated better. it is a visual thing for other people. that’s why we wanted to create our own label. (the-dvine.com)

i ovo sa istog mesta:

i read you hate the term conceptual. why?

brooke: many people call our work conceptual but the term seems so dated. conceptual as far as we see it should only be the same as the term underground in music. u2 were a kick-ass irish underground band with two great albums in their pocket before they went massive. for me conceptual should be the same thing, which is that you try to rethink the current status to come up with something new. if you get it right, eventually it won’t be conceptual.

nana: we actually analyze what we think could be better, what might our problems be, and then come up with a better proposition that we believe in. our design is not about beauty.

uticaji:

-alexander mcqueen

-marinetti

-majakovski

-rodčenko

-anarhisti

etc. etc.

marinetti

rodčenkov fotomontažni portret majakovskog

 rodčenkova ilustracija za poemu majakovskog  ПРО ЭТО about this


na njihovom situ na stranici
lexicon naći ćeš ove pojmove i ljude: majakovski, rodčenko, borges, juan munoz,  lavirint, camera obscura, arte povera…

Nana Aganovich, Paris, Brooke Taylor, Jimmy Chan, Fashion, Brands, Style, London, Interview, Aganovich, Hong Kong, China

brooke taylor i nana aganovich

najnovije kolekcije zovu se MAGICAN i HERETIC.

magican

heretic

magican

ss14

ss11

brooke taylor za all women stalk:

what is your fashion philosophy? 
we used to apply the term ‘anarchy through elegance’ which was a play on coco chanel’s famous quote ‘elegance is refusal’ but this seems a bit dated now. particularly as when we started out no one was doing elegance whereas now it seems nearly impossible to open a fashion mag without someone hailing a return to elegance. i suppose fundamentally our intention is redefiniton. a woman’s greatest strength is her right to insist on seduction. if you only give her very obvious tools to do this then a shag is just a shag. if you arm her with something both strong and intriguing, something that questions definitions then she’s in a much better position to initiate the game.

pogledaj ovo, više od obične modne revije, zar ne? inspirisana slikama francisa bacona. i omaž konradu i njegovom romanu “srce tame”:

meni je bila zanimljiva i ova priča brooke taylora koju je ispričao kao gost bloger na brownsfashion.com o svom lečenju u igalu: http://www.brownsfashion.com/blog/4773/

Oglasi

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