words and fashion

šta su REČI modi?

na prvi pogled izgleda da bi MoDa i mogla bez njih…

ali, znače. joj. njoj. modi. reči.  izgovorene.  i one oštre, kritičke. i one  što omamljuju pohvalama. i one neizrečene. i one napisane. i to kako su napisane. kaligrafski… ili kako već…

ann demeulemeester, spring summer 2000 collection ‘woolgathering’. reči njene prijateljice patti smith izvezene po svili, pamuku…

Yohji Yamamoto showroom visit #oldlyric #yohjiyamamoto #paris #showroom #yohjiyamamotopourhomme #ss15

yohji yamamoto s/s 15

a magazine je broj 02 2005. poverio yamamotu.

Isssue Yohji Yamamoto - Cover

evo šta piše u uvodniku tog broja:

when yohji yamamoto wants to convey his ideas to the people he works with he uses words, not drawings.

each of his collaborations – with an artist, a photographer, a scenographer, a filmmaker, a choreographer – started with a conversation. sometimes, as is apparent from interviews within this issue, a few words were enough to realise beautiful projects, develop special friendships, build things that transcend the ordinary.

words are very important to yohji yamamoto. not the endless flood of words used to fill silences, but only those words that seek out the silence, that go for depth, ask questions, listen, look, confirm, words that give warmth, words that sing.
similarly, every new magazine in our series starts with a conversation. words that capture the essence of that conversation are used to sketch the rough outlines of the concept. these words are written onto a white sheet. every time we start with a blank page. every magazine is a new story.

and so this has become a magazine of many words. about friendships, about collaborations, about admiration. conversations with 20th century icons and the young turks of today. words of and about “soulmates”, who share the same fascinations, strive for the same quality, travel the same roads, seek the same silences.
yohji yamamoto. in our eyes he is one of last century’s most innovative designers. he has completely changed our vision on fashion. he has enchanted us and forever initiated us in a new beauty – the beauty that comes from within and that bears no relation to what we previously knew.

laura bradley, urednik u anOther magazine voli reči…

29. jula, u utorak, anOther magazine, laura bradley i design museum london organizuju wordfashionweek/day “words and fashion”.

laura bradley sa gostima provešće nas kroz priču o rečima, jeziku, tipografiji, grafologiji u  modi.


| kate moss | bruce weber |

freja beha erichsen reading with boots on books. by paolo roversi in “a woman of singular charm” for vogue italia, november 2007.


a posle reči šta?

hussein chalayan kaže ovako, AFTERWORDS:

 za anOther magazinehussein chalayan je u intervjuu 18. avgusta 2011. rekao:

would you describe fashion as a language and a discourse, as barthes did it?
for myself, yes. but not in the general sense of the word. i don’t think there is critical thinking or discourse in fashion, like what you have in the arts, architecture, or design. there is a minority of fashion academics who look at it as a discourse, but they’re not part of the mainstream and they don’t, in my opinion, really have a very close relationship with the designers. a few of them do… in fashion, anything goes, anyone could be a designer, and i think that cheapens the industry.

the word “intellectual” was coined in a time of great political distress. does fashion have a political role? and in which way?
the body is the ultimate cultural symbol, whether you are empowering or dismantling it. how could it not have political implications? even if you don’t want it to, it does. because you are re-presenting body, or you’re re-packaging the body, or re-contextualising the body, it obviously has political implications, but i don’t really think that designers know when they’re doing it.

na ista pitanja suzy menkes je imala ove odgovore:


would you describe fashion as a language and a discourse, as barthes did it?
fashion is a language, particularly now, when nothing is forced on anyone, 
people, male and female, want to express themselves through what they wear. 
the whole subject of people who go to art galleries is particularly relevant
in that sense: they certainly dress in a slightly bohemian way in order to
 fit in with the surroundings, in order to send out in their language the
 idea that they are part of a certain club.

the word “intellectual” was coined in a time of great political distress.
 does fashion have a political role? and in which way?
there’s the obvious way that fashion is political in the way people dress in
 a political context: there is this immense farce in france about somebody 
turning up in a flowered dress to a meeting at the elysée, and of course, in 
england, endless discussions about what people wear, what women wear, more 
than men, but that also comes into the equation. i certainly think that 
fashion can be a political statement, which is much more important. the way
 that people dress makes them part of an army, dressed in their own uniform,
 determined to do something.